What is Mobile Optimisation?

This means converting your “desktop” website into a format that can be read on any mobile device. It eliminates the need for zooming; gives easy access to contact information; and easy navigation to minimise hitting the wrong link.

Be MobileReady, your customers already are…

Mobile users prefer mobile optimised sites when browsing on the phone.


57% of mobile users would not recommend a business with a bad mobile site.


40% of worldwide mobile users have turned to a competitors site after a bad mobile experience.


81% of users prefer mobile sites to apps for researching prices.

Mobile Browser vs Mobile App

People use mobile browsers and apps differently. Mobile browsers are preferred for search, shopping and entertainment, while apps are preferred for social networking and games. Mobile optimised sites are also a lot cheaper to produce than apps, easier to manage, and allow effortless syncing between your website and your mobile optimised site.

 

 

More Reasons to Optimise!



95% of Worldwide mobile users have searched for
local information


88% of these users take action within a day,
indicating these are
immediate information
needs


77% have contacted a business, with 61% calling, 59% visiting the local business and 58% looking
up the business map



81% of users prefer
mobile sites to apps for researching prices

       




79% prefer mobile sites for product review


70% use their mobile
phones while in the store, reflecting varied purchase paths that often begin
online or on their phones
and brings consumers to
the store




43% of mobile phone users are willing to give up beer over their mobile




36% are willing to give up chocolate over their mobile phone